Studies show that 98% of buyers begin the home search online, so first impressions are everything. If you don’t have high-quality professional photography (or any at all), it’s easy for buyers to simply scroll right past your listing.
New and experienced agents alike will sometimes list homes without any photography whatsoever. This is a huge mistake—buyers want to see what their next home looks like, and if you’re missing pictures, they’ll move on.
Don’t think you can just snap a photo with a cell phone and get good results. Bad lighting and sloppy angles make for bad impressions. You want to get buyers into your home, not scare them away!
To prepare your home for a photo session, make sure the outside is looking good. Move your cars out of the driveway, put trash cans in the garage, clean up after pets, and mow the lawn.
Inside the home, it’s important to depersonalize. When the buyer comes into your home, they want to be able to envision themselves living in it. Remove photos and other personal effects.
In the kitchen, make sure all your dishes are put away, clean the countertops, and hide cleaning items such as dish soap.
Make sure beds are tidy, vacuum carpets, sweep/mop any hardwood floors, clean ceiling fans, and tuck electronic cords away.
Put shampoo and conditioners under the sink, remove scales, and make sure the toilet seat is down (clean it, too!).
Turn on all your lights. You want to welcome buyers with a bright, open atmosphere. Change burnt-out light bulbs before you have photos taken as well.
I recommend putting items in storage or in the garage while photos are being taken.
If you have any questions or would like more information, feel free to reach out to me. I look forward to hearing from you soon.